Wednesday, November 16, 2016

Hot And Spicy Car In More Ways Than One

LOS ANGELES (Jidosha Shinbun) - Lexus showed off the most spicy Lexus ever at the Los Angeles Auto Show.  Lexus in collaboration with Huy Fong Foods created a custom Lexus Sriracha IS with the help of West Coast Customs.  “I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce,” said David Tran, CEO and founder of Huy Fong Foods. “The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it.”  Lexus says the special features of the Sriracha IS are:

Official Sriracha IS Paint Job
Lexus experimented with a range of mixtures and methods—including adding Sriracha sauce to the paint itself—to create the Sriracha Red color, complete with flecks of chili-like flakes. The custom paint job was designed to mimic Sriracha sauce inside the bottle and topped with a clear coating.
Sriracha-Injected Steering Wheel
A Sriracha-like liquid was cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.”
Sriracha Temperature Settings
The settings for the seat warmers and AC/heating system have been upgraded to go from cool to Sriracha hot.
Sriracha Driving Mode
Sriracha mode tunes the powertrain for faster gear changes and more dynamic throttle mapping.
Handcrafted Seats
Plush leather seats are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents.
Sriracha IS Badging
Custom badging on the side, rear and door wells identify this model, while illuminated callouts under the passenger and driver’s doors add a level of exclusivity.
Sriracha Green Accents
Touches of green are a signature element of official Huy Fong Foods products. Bottle-cap green details throughout the car.
Fully Stocked Trunk
The trunk is stocked with 43 bottles of Sriracha for emergency condiment situations.
Key Fob with Remote Emergency Sriracha Activation
The key fob includes an emergency chili button that dispenses the sauce from a nozzle on the fob, so drivers are always prepared.

Sriracha IS Driving Accessories:

Driving Jacket
A hot car deserves a hot driving jacket. For this collaboration, Lexus created two one-of-a-kind jackets that feature
hand-embroidered images of the Sriracha IS and custom Sriracha IS patches to commemorate this sizzling venture.
Driving Mitts
Some cars require driving gloves. The handling on the Sriracha IS is so hot, custom oven mitts are necessary.

The custom car will be on display at the Los Angeles Auto Show that runs from the 18th to the 27th.

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