LOS ANGELES (Jidosha Shinbun) - Lexus showed off the most spicy Lexus ever at the Los Angeles Auto Show. Lexus in collaboration with Huy Fong Foods created a custom Lexus Sriracha IS with the help of West Coast Customs. “I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce,” said David Tran, CEO and founder of Huy Fong Foods. “The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it.” Lexus says the special features of the Sriracha IS are:
Official
Sriracha IS Paint Job
Lexus experimented
with a range of mixtures and methods—including adding Sriracha sauce to the
paint itself—to create the Sriracha Red
color, complete with flecks of chili-like flakes. The custom paint job was
designed to mimic Sriracha sauce inside the
bottle and topped with a clear coating.
Sriracha-Injected
Steering Wheel
A Sriracha-like liquid
was cast in resin, then formed into a Lexus steering wheel, complete with a
warning for “Hot Handling.”
Sriracha
Temperature Settings
The settings for the
seat warmers and AC/heating system have been upgraded to go from cool to
Sriracha hot.
Sriracha
Driving Mode
Sriracha mode tunes
the powertrain for faster gear changes and more dynamic throttle mapping.
Handcrafted
Seats
Plush leather seats
are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents.
Sriracha
IS Badging
Custom badging on the
side, rear and door wells identify this model, while illuminated callouts under
the passenger and driver’s doors add a
level of exclusivity.
Sriracha
Green Accents
Touches of green are a
signature element of official Huy Fong Foods products. Bottle-cap green details
throughout the car.
Fully
Stocked Trunk
The trunk is stocked
with 43 bottles of Sriracha for emergency condiment situations.
Key
Fob with Remote Emergency Sriracha Activation
The key fob includes
an emergency chili button that dispenses the sauce from a nozzle on the fob, so
drivers are always prepared.
Sriracha
IS Driving Accessories:
Driving
Jacket
A hot car deserves a
hot driving jacket. For this collaboration, Lexus created two one-of-a-kind
jackets that feature
hand-embroidered
images of the Sriracha IS and custom Sriracha IS patches to commemorate this
sizzling venture.
Driving
Mitts
Some cars require driving gloves. The
handling on the Sriracha IS is so hot, custom oven mitts are necessary.
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